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Stand By Your Cause: What Marketers Can Learn From Dawn’s Involvement In The Gulf Oil Spill
Posted on July 12 2010 by Jacquelyn Ottman
Long marketed by Procter & Gamble as an “effective yet gentle” way to keep dishes free from even the greasiest of grease, Dawn dishwashing liquid was widely publicized during the Exxon-Valdez oil spill in 1989 as an ideal way to remove residue from afflicted bird and mammal species.
Fast forward to mid-April 2010, just days before the 40th anniversary celebration of Earth Day. P&G decided to create awareness for its 30-year long support of bird rescue groups by launching a new installment to a campaign begun last …Read More...
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