WELCOME TO J. OTTMAN CONSULTING — PIONEERS IN GREEN MARKETING AND ECO INNOVATION SINCE 1989.
• • • • •
Method’s New Laundry Detergent—A Drop in the Bucket?
Posted on February 07 2010 by Jacquelyn Ottman
Method deserves kudos for its new super-concentrated laundry detergent: 50 loads packed into a trim squirt bottle and 95% plant-based. Sounds great! A major achievement that should put Tide and Wisk on notice and turn heads at Wal-Mart. But let’s not let Dropps get lost in the hoopla.
Dropps, the product of a Philadelphia-based start-up, represents what may be an even greater achievement in source reduction. Eschewing the concept of dispensing with detergent from a bulky plastic jug, 20 dissolvable detergent capsules (“dropps”) come packed in a collapsible plastic pouch. The stand-up packs are so thin, it would take 292 …
MORE...
