Welcome
We believe that Eco-Innovation and Green Marketing can lead to top line sales, differentiation and enhanced brand equity.
Looking to introduce a new greener product? Planning a green marketing campaign? Not sure where to begin—or afraid of backlash?
Founded in 1989 by Jacquelyn Ottman, considered the nation's foremost expert on green marketing, we have advised over 60 of the Fortune 500 including IBM, GE, Nike, and the U.S. EPA’s Energy Star label, as well as many entrepreneurial companies on profitable strategies for green marketing and eco-innovation.
We can help you to grow your existing business or launch a new one using our seven strategies of green marketing success—and maximize the opportunity for your own profitable results, without a hint of greenwash.
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