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How to Turn Passive Consumers into Brand Advocates
Posted on March 30 2010 by Jacquelyn Ottman
Consumers have been traditionally viewed as a lesser species with only the power to buy or not buy. (Are readers old enough to remember David Ogilvy’s famous line, “The consumer is not an idiot, she’s your wife.”) In contrast, Method has created a network of brand advocates and pseudo-marketing consultants by engaging their consumers effectively and by tapping into a green culture. How has Method been able to turn their consumers into brand advocates, and what is the advantage of doing so?
Method uses no paid media. Instead, they use social media -and primarily an innovative “People Against Dirty” campaign …Read More...
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