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How to Avoid Greenwash
Posted on January 09 2010 by Jacquelyn Ottman
Greenwashing—communicating (even unintentiionally) that one’s product or company is greener than it actually is—is the Number One challenge of green marketers today. Greenwashers can expect swift retribution from consumers, advocates and the media in the forms of lost sales and tarnished reputation.
To help smooth the way for our clients and other green marketers, I’ll be moderating a special virtual conference on Thursdday, Jan 14, 2010. It’s called: Building Credibility, Avoiding Greenwash.
Join us online for a look at unfolding strategies and best practices for establishing credibility for your sustainable brand.
This jam-packed, full-day, online conference will teach you…How to …Read More...
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