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How Nike Reduces Toxicity to Balance Consumer Needs with Enhanced Corporate Reputation
Posted on January 28 2010 by Jacquelyn Ottman
Toxicity affects products at every stage of their life cycle, so naturally, reducing toxicity is good for business. As I discuss at more length in my latest book on green marketing to be released later this year, it reduces the liability associated with worker rights, and via alternatives that are safer to handle, can enhance productivity and cut workers’ compensation claims. And of course, there’s the opportunity to market to the growing number of mainstream consumers looking for safer alternatives.
Nike’s Considered line of reduced toxic shoes
Nike aims to eliminate noxious adhesives with its Considered line which is targeted …Read More...
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