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Doing Well by Doing Good for Your Employees
Posted on March 30 2010 by Jacquelyn Ottman
Employees are more than worker bees when it comes to green marketing. They are potential advocates in the community, and engaging spokespeople for the brand. By investing their time, they become stakeholders more than mere employees. Ideally, their beliefs, thoughts and ideas should be aligned with a greater sense of brand values. Timberland and Starbucks are two companies that share an understanding of what it takes to green one’s the workforce, align employees with brand values, and turn employees into advocates.
Timberland
Timberland provides an excellent example of how fostering a positive internal environment for sustainability has the potential to …Read More...
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