Welcome
Welcome to J. Ottman Consulting - Pioneers in Green Marketing and Eco Innovation Since 1989.
Certification and Eco-Labeling: What New Players Can Learn from Energy Star
Posted on July 10 2009 by assistant
What can up-and-coming eco-labels learn from the success and longevity of the Energy Star program in order to become more familiar with consumers? By Rosemary De Vos
Do eco-labels and certifications drive purchasing? Can they be developed and marketed credibly? Given all the noise in eco-labelling right now, is there one bit of room for a new player?
At the Sustainable Brands 09 conference in Monterey in early June, there was hard evidence to suggest that certification and labeling are in fact influential in getting consumers to opt for one brand of consumer products, or consumer durables and services …Read More...
[No comments yet!]
View more green marketing posts by Jacquie Ottman
