SERVICES

Strategic Marketing Planning and Programs

The introduction of sustainable products and their communications can challenge even the best of marketers. Consumers cannot easily be persuaded to pay a premium for environmental benefits alone. Advocacy groups can be quick to question disingenuous green marketing claims. It is tricky navigating the thicket of eco-labels and certifications.

We can guide your marketing programming from inception through market introduction and acceptance. Specific services include:

Ideation
Qualitative and Quantitative Market Research
Competitive Market Analysis
Marketing and Brand Strategy
Strategic Communications
Integrated Outreach Campaigns
Media Relations

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New Product Concept Development and Evaluation

Do you want to seize opportunities to develop new products that will meet consumer needs sustainably? Improve the performance of existing products while reducing costs and enhancing customer value? Our proprietary Getting to Zero™ Process for Eco-Innovation can help.

We can facilitate your team in generating and evaluating breakthrough concepts for new products and services that superbly meet consumer needs while setting new standards for "zero waste", "zero energy" and 100% sustainability. Getting to Zero™ is the only stage gate new product development process that integrates enviromental considerations every step of the way.

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Workshops, Talks & Briefings

Jacquelyn Ottman and her colleagues are available to give keynote presentations and workshops.

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Popular topics include:

"20 Years of Green Marketing: A Look Back"
This enlightening talk, first developed as a well-received keynote for Sustainable Brands '07, helps listeners understand where we've been and then challenges them to ask "What have we really learned?" and "Where do we need to go?" in order to communicate green benefits to consumers with absolute transparency and authenticity.

"Sustainability: Pathway to Innovation, Growth and Brand Equity"
Discover the "Triple Bottom Line" of sustainable development and take away five strategies for turning its risks into genuine business opportunities. Illustrated by case examples of leading edge consumer and business-to-business successes.

"Green Marketing 101: Lessons from the Green Graveyard"
Learn Ottman's "Rules of Green Marketing," green consumer demographics, and strategies essential to good green marketing. Illustrated with examples of runaway successes contrasted with products from Ottman's memorable "Green Graveyard."

"Design:Green—A Fresh Approach to Better Business and Design"
This groundbreaking educational initiative, created under an EPA Innovation Grant and endorsed by the Industrial Designers Society of America, the American Society of Interior Designers, and the American Institute of Architects, consists of exciting workshops that bring designers, marketers, new product developers and others up to speed on emerging environmental laws and issues. The workshops demonstrate, using in-market successes, how a proactive approach to "eco-design" can be a lever for innovation, sustainable profits and competitive advantage. Qualifies for 2 ASID CEU credits. Link here to learn more.

Call on us to conduct customized briefings on green marketing and eco-innovation, complete with recommendations for your business and marketing planning.

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Facilitated Creative Problem Solving

Do you have a tough enviroment-related challenge that needs some fresh thinking?
An "outside the box" approach? We can help.

Our founder and principal, Jacquelyn Ottman, has an advanced certification from the Creative Education Foundation to lead teams in their internationally renowned Osborn-Parnes Creative Problem Solving Process. She has helped teams at Pitney-Bowes, Kraft General Foods, Warner-Lambert, United Stationers Supply Company and U.S. EPA generate and evaluate exciting ideas for new products, new business models, and new programs.