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In her best work yet, Jacquie Ottman, expert adviser to the Fortune 500 and the U.S. Government, applies 20-plus years of green marketing lessons, demonstrating how such leaders as Starbucks and Method connect with this expanding market.
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News
Events
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New York International Gift Fair - How to Make Your Business Green Seminar, January 30, 2012
Date: Monday, January 30, 2012 12:00 p.m. - 1:30 p.m.
Location: 1A02-0, Javits Center, NYC
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BioPlastek Forum - March 28-30, 2012
Date: Wednesday, March 28 - 30, 2012
Location: The Westin Arlington Gateway, Arlington, VA
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Publications
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How to Choose the Right Eco-label for Your Brand
Ad Age Good Works Blog, October 11, 2011
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Focus on Consumer Self-Interest to Win Today’s Green Customer
Guardian Sustainable Business Blog - September 23, 2011
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Green Paper: Moving Sustainability Forward (PDF)
J. Ottman Consulting - June 2011
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