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Watch Out, Prius!
Posted on June 12 2009 by Jacquelyn Ottman
The Toyota Prius currently dominates the market for hybrid cars, but the Honda Insight wants to change that. Who will come out on top in 2009? By Jacquelyn Ottman, with Sarah McGrath
After selling 285,000 Priuses in 2008, Toyota’s star vehicle has taken a big hit in 2009—sales are down 45 percent since January. To compound Toyota’s hybrid troubles, Honda re-launched its Insight hybrid earlier this spring—right on the heels of the introduction of the Prius Third Generation. Based on our assessment of the marketing efforts behind the Prius and the Insight, we are confident that the new …
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