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The Power of Green Lies In Marketers’ Hands
Posted on October 22 2008 by Jacquelyn Ottman
Many people think the power to restore our environment lies in the hands of technical types like scientists and engineers, even lawyers and legislators. But the real power of green lies in the hands of marketers - we, the creative folks who have the power to design and promote cleaner products and technologies and help consumers evolve to more sustainable lifestyles.
It may be hard to fathom, but over 75% of the environmental impact that a product throws off during its lifetime is determined at the design stage, when, for instance, the materials are chosen, the recyclability of a product …Read More...
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