WELCOME TO J. OTTMAN CONSULTING — PIONEERS IN GREEN MARKETING AND ECO INNOVATION SINCE 1989.
• • • • •
Scott Naturals—Green Done Right?
Posted on June 12 2009 by Jacquelyn Ottman
Does a new line of green paper products really live up to its tag line of “Green Done Right?” By Jacquelyn Ottman, with Sarah McGrath
On Earth Day, April 22, 2009, Kimberly-Clark launched Scott Naturals, a line of household paper products made from partially recycled content. Marketing communications sport the tag line “Green Done Right.” One could argue this line overstates Kimberly-Clark’s achievement, but the company deserves to be lauded for taking a step in the right direction.
“Turn over a NEW leaf…and take a green step without sacrificing quality!” is the promise for this new brand of …
MORE...
