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Green Marketing Success Strategies From Sustainable Brands ‘09
Posted on June 03 2009 by Jacquelyn Ottman
Optimism is the sentiment coming from the Sustainable Brands 09 conference taking place in Monterey, California this week. Consumer polls suggest that concern about the environment (relative to the economy) and stated intent to spend premiums on green brands is holding up in a tight times. Importantly, this is being played out in the green marketplace as well.
Concrete case examples of brand successes being presented at the conference suggests that pursuing a course of sustainable branding is indeed the route to sustainability even—against a backdrop of the toughest economic times any of us has ever experienced. Cases being …Read More...
