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Does a Weak Economy Mean Weak Green Sales?
Posted on October 23 2008 by Jacquelyn Ottman
Green marketers of every stripe have been asking me: "Will a weak economy weaken sales of green products?" For people who think green products cost more, the answer is yes. To (reverse) paraphrase John F. Kennedy, a sinking sea should lower all boats. And it's still a little early to tell if sales of many green products and services have been hurt quarter to quarter.
The key thing to focus on, however, is how a softening economy might not dampen your own green products sales. In some cases, it just might help.
For instance, according to The New York …Read More...
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