WELCOME TO J. OTTMAN CONSULTING — PIONEERS IN GREEN MARKETING AND ECO INNOVATION SINCE 1989.
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Alternatives to Eco-Labels
Posted on June 29 2009 by Jacquelyn Ottman
Eco-labels are a popular and effective way to certify that a product really is as green as it claims to be. But what are some alternatives to eco-labeling, and what are the benefits of steering away from third-party certification? By Jacquelyn Ottman, with Sarah McGrath
Congratulations! You have a shiny new green product and you want to market it the right way. You worked hard to make it state-of-the-green-art – and you want people to believe that the product really is as green as you claim it to be. You naturally think of going the eco-labeling route, but stop. Unless it’s …
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