Popular Talks and Workshops
JACQUELYN OTTMAN IS A SOUGHT AFTER SPEAKER ON GREEN MARKETING AND SUSTAINABILITY AROUND THE GLOBE
"Green Marketing: Lessons from the Green Graveyard"
Learn Ottman's “Rules of Green Marketing," green consumer demographics, and strategies essential to good green marketing. Illustrated with examples of runaway successes contrasted with products from Ottman's memorable "Green Graveyard."
"Sustainability: Pathway to Innovation, Growth and Brand Equity"
Discover the "Triple Bottom Line" of sustainable development and how to turn its risks into genuine business opportunities. Learn from some of the most innovative examples of sustainable businesses, products and ads.
"20 Years of Green Marketing: A Look Back and A Look Ahead"
This enlightening talk helps listeners understand where we’ve been and then challenges them to ask “What have we really learned?” and “Where do we need to go” in order to communicate green benefits to consumers with absolute transparency and authenticity.
"Ecolabeling and Other Ways to Establish Trust for Green Marketing Claims
"When it comes to green marketing, the name of the game is trust. Consumers seek clear, credible information, yet are confused by the hundreds of claims, ecolabels, and certifications that now emanate from manufacturers, government, retailers, environmental groups, trade associations and NGOs. In this informative session, Ottman will discuss the role of ecolabeling and certifications against a backdrop of recommended “Do’s and Don’ts” for manufacturers and others looking to communicate their green bonafides to the most discriminating of consumers
."Green Marketing and Eco-Innovation: Strategies for Success (Half Day Workshop)"
The secret to winning at the Green Marketing game is to start by developing truly greener products. Oftentimes, that means first “eco-innovating” —developing innovative new product concepts or business models that create a win-win for manufacturer or service providers and consumers—better products, affordable and credible. Then one needs good green marketing that is transparent, engaging and educates the consumer without a hint of greenwash.
In this highly engaging and interactive workshop, Jacquelyn Ottman, who literally wrote the book on Green Marketing, will provide a primer on how to design and sell the greener products that consumers want. Participants receive a handout of all key points, will have an opportunity to create a green marketing plan for a product of their choice, and will be able to get answers to questions about their own businesses.
"Design:Green—A Fresh Approach to Better Business and Design"
These half and full-day workshops illustrated by in-market successes help participates understand how a proactive approach to "eco-design" can be a lever for innovation, sustainable profits and competitive advantage. Created under an EPA Innovation Grant, workshops are customized to the needs of marketers, new product developers, designers, and others, and are available for CEU credits.
Click the play button to watch Jacquelyn Ottman speak!
Custom Work
Contact us to discuss customized briefings on green marketing and eco-innovation, complete with recommendations for your business and marketing planning.
Clients
Jacquelyn Ottman has delivered keynotes, talks and workshops to businesses, conferences, NGOs and academia in North America, South America, Asia and Europe. To see some of the organizations and events that she has presented to link here.
