Services
We can help you create credible green marketing strategies, develop new products ("eco-innovate"), educate your colleagues, and solve tough problems.
Strategic Green Marketing and Communications
We help you derive value from your sustainability initiatives by guiding your green marketing communications planning and implementation, from strategic positioning and strategy development through implementation of integrated green marketing campaigns and creative problem-solving. Using our own network of topflite resources or working with your own, we can ensure that your strategies, marketing research, branding, new media campaigns, public relations and web design combine the very best of traditional marketing with all that's necessary to succeed in green marketing—without a hint of greenwash.
Sustainable Product Development and EcpInnovation (New Green Product and Service Development)
Using our proprietary Getting to Zerosm Process—the only stage gate new product development process specially designed for eco-innovation—we can guide your team from new product concept development through market introduction and acceptance.
Our Getting to Zerosm Process consists of six discreet stages: Planning and Design; Strategic and Environmental Immersion; Concept Generation and Evaluation; Marketing Planning; Introduction and Assessment; and Getting to Zero (Waste and Energy).
Green Marketing Keynotes, Talks and Workshops
Our founder, Jacquelyn Ottman delivers highly engaging keynotes and workshops on how to use green marketing and eco-innovation to drive business value. Read more.
Green Marketing Training
In our quest to eliminate greenwashing and to build industry capacity in the fundamentals of good green marketing, we will gladly provide customized training for internal consultants and marketing professionals. Contact us to discuss further.
