Services
We can help you create strategies, develop new products, educate your colleagues, and solve tough problems.
Strategic Green Marketing Communications
The development of effective, credible green marketing communications can challenge the most seasoned managers. Consumers are not easily persuaded to pay a premium for environmental benefits alone. Advocacy groups can be quick to label disingenuous claims as “greenwash.” It is tricky navigating the thicket of eco labels and certifications.
We can guide your marketing communications planning from strategic positioning and strategy development through implementation of integrated campaigns.
New Products
Today’s retailers and consumers are demanding new products and packages with reduced carbon footprint, less waste and fewer toxins. Using our proprietary Getting to Zerosm Process—the only stage gate new product development process specially designed for eco-innovation—we can guide your team from new product concept development through market introduction and acceptance.
Our Getting to Zerosm Process consists of six discreet stages: Planning and Design; Strategic and Environmental Immersion; Concept Generation and Evaluation; Marketing Planning; Introduction and Assessment; and Getting to Zero (Waste and Energy).
Keynotes, Talks and Workshops
Our founder, Jacquelyn Ottman, can deliver thought-provoking keynotes and workshops on green marketing, sustainability as a pathway to innovation, growth and enhanced brand equity; and eco-design and measurement. Read more.
Problem Solving and Brainstorming
Jacquelyn Ottman can facilitate your team in “outside the box” thinking that can help solve some of your toughest sustainability challenges.
