Services
We can help you create credible green marketing strategies, develop new green products and services("eco-innovate"), educate your colleagues, and solve tough environmental marketing problems.
Profitable opportunities abound to help consumers meet their needs sustainably. Whether yours is a large consumer packaged goods firm or an entrepreneurial company looking to assess the market for new opportunities, develop a new green product ("eco-innovate") or embark upon a sustainable marketing campaign, our unique portfolio of services and our rigorous, time-tested approach can ensure a customized solution that is at once authentic, distinctive and profitable.
Green Marketing Services
Environmental Opportunity Assessment and Market Research
With insights gleaned from carefully designed qualitative and quantitative research, we can help you identify your consumers' most important sustainability needs, and uncover profitable opportunities for new product concepts, messages and promotional campaigns.
Competitive and Category Analysis
Using a proprietary Environmental Marketing Database that spans the entire breadth of consumer product and service categories, we can help assess competitors' activities and campaigns as well as uncover opportunities to create new value.
Sustainable Product Planning
We can guide the evaluation of your products and packaging on a comprehensive life cycle and social basis, and then recommend a short and long term plan of environmental modifications aligned with consumers' and retailers' sustainability demands.
Sustainable Branding and Strategic Marketing
Viewing the landscape through our seasoned green marketing lens, we can help develop credible, authentic brand platforms and marketing strategies that can differentiate, enhance top-line sales and build brand equity. Our strategic services reflect our knowledge and insights of the latest segmentation of environmentally-aware consumers and their needs, retailer sustainability demands, environmental marketing claims, and international developments.
Learn more about Jacquie's approach to green marketing strategy by reading her much quoted article, Beyond Green: Win Over Consumers By Putting Primary Benefits First.
Integrated Sustainability Campaigns
Tapping into our extensive network of top-tier marketing communications resources or working with your own, we can help develop and execute communications efforts that combine the best of traditional marketing with all that's necessary to succeed in green marketing.
We can provide advice on such topics as partnering with NGOs, how best to use third-party eco-labels and self-declarations, and how to balance the need for transparency with protecting trade secrets and other proprietary information.
New Products
New Green Product and Service Development — "Eco-Innovation"
Using our proprietary Getting to Zerosm Process—the only stage gate new product development process specially designed to address the sensitivities of sustainable products—we can guide your team from new product concept generation and development through evaluation. The goal: new products and services with 100% customer satisfaction and Zero environmental impact.
Learn more about Eco-Innovation by reading Jacquelyn Ottman's article, Out of the Box and Into the Future.
Speaking, Keynotes and Workshops ►
