Read Jacquie's Landmark Book, GREEN MARKETING
- Seven Winning Strategies of Green Marketing
- 29 exhibits, charts, and graphs
- In-depth profiles of Tom's of Maine, Patagonia, and Stonyfield Farm
- Over 40 other case examples of green products, services, and other green business initiatives
HIGHLIGHTS OF GREEN MARKETING: OPPORTUNITY FOR INNOVATION
How to Order Your Own Copy of Green Marketing
Link here to buy a new copy of the book from Amazon.com where you can peek inside. You can also borrow a book from your local library, or secure a used copy at powells.com, abebooks.com or other leading booksellers. Note: Used copies could be priced higher than new, and they might be the first rather than the second edition, so be sure to check!
If you have any questions, feel free to contact us.
Jacquie's Next Book on Green Marketing is Due Out in 2010
It contains the latest research on green consumers, and will be chockfull of examples of some if the most successful green products and services on the market today, along with Jacquie Ottman's success seven strategies of green marketing success to help you benefit from this all-important trend.
Want to be notified when Jacquie's next book is hot off the press? Sign up now!
Early Praise for Jacquie's Next Book on Green Marketing
"Very good. Well written clear, informative and useful. It is also up to date and authoritative."
Fred Curtis
Professor, Sustainability, Drew University"I like it—The strength is in the examples!."
Martin Charter
Director, Centre for Sustainable Design (UK)"Very compelling as well as entertaining reading."
Kate Lewis
Associate Director, USDA Biopreferred Labeling Program"The last 10 years have produced an explosion of opinions and theories on environmental marketing..... But those-in-the-know know that Ottman's Green Marketing" is the authoritative text on the subject.... It's required reading for anyone involved in marketing any product or service."
Sol Salinas
Former, Director of Strategic Planning - EPA ENERGY STAR Buildings
