Does Eco-Friendly Clothing Mean Eeeek-o Ugly? - The San Diego Union Tribune

Jacquie speaks with The San Diego Union Tribune about the importance of aligning price, consumer target, and marketing position when developing green products.

Ecolibris Picks The New Rules of Green Marketing as Top Ten E-Book

Jacquie's book, The New Rules of Green Marketing makes it to Ecolibris list of Top Ten E-Books, just in time for Earth Day.

The New Rules of Green Marketing Named Top 40 Sustainability Book by Cambridge University (U.K.)

We're delighted to report that Jacquie's book, The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (Berrett-Koehler (US) and Greenleaf Publishing (UK), 2011)  has been named by Cambridge University (U.K.) to the list of Top 40 Sustainability Books.

Other titles on the list include Al Gore's Our Choice and Next Generation Business Strategies for the Base of the Pyramid by Ted London & Stuart L. Hart.  Link to the URL for full list.

New Rules of Green Marketing Book Review on Blog Business World

Check out this review of Jacquie's new book on Blog Business World, written by Wayne Hurlbert.

Calling The New Rules of Green Marketing a must-read game changer, this great review from Wayne Hurlbert explains how the book transcends the traditional boundaries of green marketing in a powerful way, while using useful real-world examples.

Park Howell Talks With Jacquie About The New Rules of Green Marketing

Excerpt from Park Howell's review of The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (Berrett-Koehler, February 2011, 252 pp.):

"Jacquie is a very wise, friendly and thoughtful marketer... She has one optimistic goal: "To skew the market to greener goods." Her book is built on three themes:
1. Product lifecycle orientation
2. Responsible consumerism
3. Consumer empowerment through education

If you're a brand manager, chief sustainability officer, or ad agency consulting with a self-proclaimed "green" person, product, company or cause, then you need to read, no, wait, "own," The New Rules of Green Marketing. It will give you an immediate jump on your competition through its encapsulation of decades of proven green marketing experience combined with current and relevant resources."

Green Marketing is Just Good Marketing: An Interview with Jacquie Ottman

Toronto Sustainability Speaker Series - March 31, 2011

In this interview with Julia Barnes of the Toronto Sustainable Speaker Series, Jacquie Ottman talks about why green marketing is just good marketing -- and iterates why need for shared responsibiility with consumers is key to sustainability.

Watch this Video of Jacquie Being Interviewed by TheStreet.com

Jacquie talks about green opportunities with Gregg Greenberg of TheStreet.com.  Discusses why even so-called "dirty" companies like GE can be successful with a green marketing campaign, and why Coke's PlantBottle may represent the packaging wave of the future.

Shel Horowitz Calls Jacquie’s New Book “One of Most Holistic Green Marketing Books” He’s Seen

According to colleague Shel Horowitz, Jacquie's book, The New Rules of Green Marketing "...is also one of the most holistic green marketing books I've seen, considering whole-lifecycle processes such as energy and water used in manufacture and transportation, and questions of end-of-life disposal in determining whether a particular path is actually green....It's a book well worth reading (and taking notes from), and an excellent companion to my own Guerrilla Marketing Goes Green."  Thanks, Shel!

Carolyn Parrs calls “The New Rules of Green Marketing” a “Must Read for C-Level Execs”

"Whether you are a start-up or C-level executive, you will find Ottman's book a reliable compass into this fast-growing, and sometimes green grab bag arena..."

Kudos for Jacquie Ottman's The New Rules of Green Marketing book from Carolyn Parrs -- a respected green marketing consultant in her own right. Thanks, Carolyn!

Patricia Faulhaber Gives “The New Rules of Green Marketing” an Outstanding Review

Excerpt from Paricia Faulhaber's reivew of The New Rules of Green Marketing: Srategies, Tools and Inspiration for Sustainable Branding (Berrett-Koehler, February 2011, 252 pp.) :

"The biggest message of the book is that green is everywhere and is practiced in some part by everyone, and as such, marketing has a new mission when showing the green side of products, services, and brands...

The book is well-written, the points are well-substantiated, and professional marketers will gain much-needed insights from Ottman's writings. Green is finally an integrated part of society and appears to be here to stay for generations to come."