Ottman Keynote Stresses, “Skip the Babies, Kill the Daisies and Pulverize the Planets”
Sustainable Brands 08 Blogpost
Read this blog post to learn from others say about Ottman’s keynote speech at Sustainable Brands 08
NPR Interviews Jacquie Ottman on “Green Fatigue”—Listen In Now!
The Prius of Diapers Tackles 'Green Fatigue'
Michelle Engel, a working mom, discusses whether gDiapers answer both her need for convenience and her desire to be eco-friendly. Green marketing specialist Jacquelyn Ottman explains why the diapers are grabbing parents' attention.
Ottman Tells Auto Industry to Adopt Car Sharing Business Model
Automotive Design and Production's Going Green: The Challenges & The Solutions
The automotive industry faces increasing scrutiny from lawmakers, scientists and activists. Learn more about how automakers are responding to these demands in this article from Automotive Design and Production and look for quotes from Jacquelyn Ottman on this changing industry and the prospect of car sharing services as part of a transportation solution model.
Minnesota Public Radio Asks Ottman, “Can Green Retailers Get Into The Black?”
Minnesota Public Radio, January 2008
Demand for green products is going mainstream—and retailers are getting on board.
Treehugger Asks Ottman How to Stay Ahead of Green Competition
Amidst The Expanding Universe of Green Products
More green products are winning the spotlight daily. Treehugger turns to Jacquelyn Ottman for experienced words on staying ahead of the competition.
Ottman Tracks History of Green Consumerism for CNNMoney.com
From Hippie to Hip, CNNMoney.com, June 2007
Jacquelyn Ottman is quoted in this piece from CNNMoney.com documenting green's shift from crunchy to mainstream.
Ad Age Cites Ottman in “A World Gone Green”
Advertising Age, June 2007
Environmental awareness has not only tipped in the media, it's hit corporate boardrooms as well. We're delighted to have been quoted in this special report on eco-marketing written by Jim Hanas for Advertising Age.
BusinessWeek Consults with Ottman on How to Market a Green Product
Business Week, March 2007
Make it your goal to show potential customers—enviromentally conscious or otherwise—exactly how your offering provides practical value. Click above to read a PDF or read the original article here.
Ottman’s Opinion Sought on Wal-Mart’s Organic Campaign
Media Post Publications, January 2007
The term "organic" means different things to different consumers, from natural and pesticide free to better tasting. Marketers—and Wal-Mart—take heed.
Ottman Advises Health and Beauty Care Industry on How to Go Green
Growing Naturally: Simi Valley Firm Derma e Strives to be Environmentally and Socially Conscious By Allison Bruce, October 2006
Derma E, an $8 million-a-year natural skin care products company, strives to be a good community citizen by crafting its products and corporate culture with a greater mission in mind. Items such as facial cleansers, moisturizers, makeup removers and exfoliants are made with natural, vegetarian ingredients.
