Responsible Consumption
Speaking the Unspeakable
We have long advocated the notion of responsible consumption, and we are delighted to see that the sustainability community may just be starting to come around, too. This item from our colleague, Andrew Winston cites Jacquie's talk at Sustainable Brands. Read Ottman’s keynote speech here.
Green Marketing 101 – Workshop Review
Learn why there are no cookie cutter strategies in green marketing.
Sustainable Brands 08 Blogpost
Read this blog post to learn from others say about Ottman’s keynote speech at Sustainable Brands 08
Listen to Jacquelyn Ottman on NPR
The Prius of Diapers Tackles 'Green Fatigue'
Michelle Engel, a working mom, discusses whether gDiapers answer both her need for convenience and her desire to be eco-friendly. Green marketing specialist Jacquelyn Ottman explains why the diapers are grabbing parents' attention.
Going Green: The Challenges & The Solutions
The automotive industry faces increasing scrutiny from lawmakers, scientists and activists. Learn more about how automakers are responding to these demands in this article from Automotive Design and Production and look for quotes from Jacquelyn Ottman on this changing industry and the prospect of car sharing services as part of a transportation solution model.
Can Green Retailers Get Into The Black?
Minnesota Public Radio, January 2008
Demand for green products is going mainstream—and retailers are getting on board.
Amidst The Expanding Universe of Green Products
More green products are winning the spotlight daily. Treehugger turns to Jacquelyn Ottman for experienced words on staying ahead of the competition.
From Hippie to Hip
CNNMoney.com, June 2007
Jacquelyn Ottman is quoted in this piece from CNNMoney.com documenting green's shift from crunchy to mainstream.
A World Gone Green
AdvertisingAge, June 2007
Environmental awareness has not only tipped in the media, it's hit corporate boardrooms as well. We're delighted to have been quoted in this special report on eco-marketing written by Jim Hanas for Advertising Age.
BusinessWeek Consults with Ottman on How to Market a Green Product
Business Week, March 2007
Make it your goal to show potential customers—enviromentally conscious or otherwise—exactly how your offering provides practical value.
