Jacquie Ottman's Green Marketing Blog
Controlling Interest
Posted on July 22 2008 by Jacquelyn Ottman
Consumers' desire to control a world that's increasingly viewed as spinning out of control lies at the heart of green marketing. If they didn't feel that greener products made a difference, there would be no market for organic produce, non-toxic cleaners, or Energy Star-qualified appliances.
Getting Your Consumer to 'Bite': Green Marketing Strategies
Empower your consumers with messages that underscore the difference they make as one consumer or in concert with all the other consumers of your products.
Be dramatic. The direct mail …
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