The Power to Cross the Divide
InBusiness, March/April 2002
In 1994, the first battery-less radio was invented to distribute information about AIDS in communities distant from electrical grids. Today it is being sold in Western markets for it’s sensibility. What other sensible products can cross the divide?
Make it Cool to Stop Global Warming
InBusiness, Jul/Aug 2002
We as marketers and advertisers have what it takes to slow the warming, but will we do it? This article offers suggestions for ways for making fighting climate change popular among the mainstream.
