Meet Jacquelyn Ottman
JACQUELYN OTTMAN IS THE NATION'S FOREMOST EXPERT ON GREEN MARKETING & ECO-INNOVATION.
At age four, her siblings called her “Junkie Jacquie” when she dragged home treasures from the neighbor’s trash. Today, Jacquie helps clients find value in creating profitable strategies for exciting new sustainable businesses, greener products, and credible green marketing communications.
In 1989, Jacquie Ottman set up shop and pioneered green marketing. She wrote three award-winning books on the subject long before most of today's green marketers had ever heard of the term. Today, she is a sought-after speaker on green marketing and eco-innovation at conferences in North America, South America, Europe and Asia and at corporate forums run by IBM, 3M, Philips Electronics and GE, among many others. She frequently lectures to universities and keeps the green marketing community abreast of her learning at her blog, Jacquie Ottman's Green Marketing Blog.
Her book, Green Marketing: Opportunity for Innovation 2nd Edition, is considered the "definitive work on the subject" by the American Marketing Association. Named one of the top business books of the year, it has been translated into six languages. Her new bookis due out in 2010.
Ottman is the co-chair of the Sustainable Brands conference, the leading industry gathering on sustainable marketing. She is the co-chair of the Sustainable Business Committee of the Columbia Business School Alumni Club of New York. She sits on the Advisory Boards of the Centre for Sustainable Design (UK), the Center for Small Business and the Environment, and the NYC chapter of O2, of which she is a past co-chairman. For seven years, she chaired the jury of the American Marketing Association's Special Edison Awards for Environmental Achievement.
In 2004, Ottman created the IDSA-endorsed Design:Green eco-design educational initiative. Underwritten by an EPA Innovation Grant, with additional support from Philips Lighting, the American Hardwood Association, Herman Miller and Aveda, the groundbreaking initiative more than met its ambitious goal of jumpstarting education in eco-design and green marketing for thousands of practitioners and students in the U.S. and around the world.
A graduate of Smith College, she received her formal business training at NYU's Graduate School of Business Administration. An expert in creative thinking, Ottman earned the Creative Education Foundation's highest certification in creative problem-solving.
Jacquie and her colleagues are supported by an extensive network of distinguished organizations and sustainable business professionals with unmatched experience in green marketing, sustainable product development and eco-innovation. Our Team ►
