EVENTS & NEWS

Upcoming Events

Green Building Products: From Concept to Market
An informative workshop for individuals involved in the design, manufacturing and/ or marketing of products targetted to green ("LEED") buildings.
When: Friday, April 27, 2007 8:15 a.m. EST
Where: 26 Federal Plaza, 6th floor, NYC
Free Admission - Registration required. Events@Itac.org
For details, link here

Leadership and Learning for Sustainability: Conversations on the
Art and Practice of Sustainable Enterprise
The Sustainability Consortium of the Society for Organizational Learning,
in conjunction with J. Ottman Consulting, present this on going audio
conference series featuring Peter M. Senge, author of The Fifth Discipline,
in conversation with sustainability leaders.
When: May 2, 2007 1:00 - 2:30pm EST
Guest: Amory Lovins of Rocky Mountain Institute.
Info: http://www.solsustainability.org/upcoming.htm

How to Design and Sell Greener Products
Special half-day workshop at NY Designs
4 AIA credits, 2 ASID credits, Endorsed by IDSA
When: Saturday May 5, 2007
Where: NY Designs / LaGuardia Community College - New York, NY
Info: http://www.nydesigns.org

Design:Green–The Online Version
A 1 credit course created for Minneapolis College of Art & Design's
Certificate in Sustainable Design online program. Spotlights strategies
for using eco-design to trigger profitable new products, concepts,
and business models. An ideal introduction to eco-design for businesses
attempting to address Wal-Mart's 5% Initiative and similar customer demands.
When: Registration for Fall 2007 courses begins July 16, 2007
Info: Click here to register and learn more

J. Ottman Consulting in the News

BusinessWeek Consults with Ottman on How to Market a Green Product
Make it your goal to show potential customers—enviromentally conscious or otherwise—exactly how your offering provides practical value.

Ottman's Opinion Sought on Wal-Mart's Organic Campaign
The term "organic" means different things to different consumers, from natural and pesticide free to better tasting. Marketers—and Wal-Mart—take heed.

Growing Naturally: Simi Valley Skin Care Firm Derma e Strives to be Environmentally and Socially Conscious
Derma E, an $8 million-a-year natural skin care products company, strives to be a good community citizen by crafting its products and corporate culture with a greater mission in mind. Items such as facial cleansers, moisturizers, makeup removers and exfoliants are made with natural, vegetarian ingredients.

E-Square Inc. to Host Jacquelyn Ottman in Tokyo
One of the world's leading experts in green marketing, Jacquelyn Ottman, will conduct a series of talks and workshops in Tokyo, hosted by Japan's leading green marketing consultancy, E-Square, Inc.

Silent Green
Is the best way to market environmentally preferable products to keep quiet about the environment? This is the question answered in this New York Times article (July 23, 2006)
by Rob Walker that we are happy to be quoted in. For a pdf of the larger article that Walker quotes from please link here.

Disposable Maker May Be Here to Stay
As we post in this article, the times seem ripe for EarthShell, makers of compostable food packaging. And with packaging and containers representing a third of the 236 million tons of solid waste dumped into landfills in 2003, there is no time to waste!

Do You Need To Be Green?
This is the question tackled in this BusinessWeek, Summer 2006 article. We are happy to be quoted here, helping businesses of all stripes understand the merits of a green strategy, and ways to do it with credibility.

Ottman to Keynote Innovation Seminar Hosted by GE Plastic on May 23, 2006 in Anaheim
CA. The focus of the seminar is on the latest material technologies, application development, and regulatory issues. Ottman will present a luncheon talk on success strategies for marketing the environmental benefits of plastics and other materials and products.

Turn Environmental Problems into Opportunities, Entrepreneur, March 2006
A growing number of entrepreneurs are turning environmental problems into opportunities to start fast growing businesses. That's the lesson discussed in the MSNBC article quoting green marketing veteran, Jacquelyn Ottman.

Chief Marketing Officer Magazine Interviews Jacquelyn Ottman on Green Marketing
Read this well-done piece to ensure that your corporate green marketing efforts are a surefire success.