Welcome to Design:Green

WHAT IS DESIGN:GREEN?

Design:Green is an initiative of J.Ottman Consulting focused on sustainable product design. Its mission is to transform business by helping to catalyze the development of products, packaging, and business models that are at once sustainable, innovative, profitable, and able to compete in the global marketplace.

Initially created under an EPA Grant and endorsed by the IDSA, Design:Green delivers workshops and customized consulting services to businesses looking to think in new ways and drive efficiency, boost marketability and create sustainable value. It is ideal for addressing Wal-Mart's 5% Packaging Scorecard Initiative and similar retailer demands.

3 DESIGN:GREEN INDUSTRY WORKSHOPS

We offer standalone workshops geared to various market segments. Workshops can be delivered as 2-hour, half or full-day sessions to industry groups and as pre- or post- conference sessions.

Design:Green – How to Design and Sell Greener Products That Consumers Want
It is one thing to "green up" one's products to meet retailer demands and another thing entirely to do so in a way that delights consumers. Targeted to the specific needs of consumer packaged goods brand managers, product and package designers, marketers, and R&D professionals, this interactive workshop presents five key strategies for driving profitability and growth through a life cycle approach to eco-design and eco-innovation. To make their new creations fly off the shelves, it arms participants with strategies for marketing with credibility and impact.

Design:Green – A Fresh Approach to Better Interior Design
Daylighting, green roofs, water efficient appliances, and locally procured materials are just some of the eco-design strategies presented in this workshop developed for the specific needs of residential and commercial interior designers. Participants come away with an understanding of tools such as Life Cycle Assessment and LEED, and learn how green design can enhance real-estate value, increase occupant comfort and productivity, and promote healthier communities. Qualifies for 2 ASID credits. Financial support is available to local ASID chapters.

New Design:Green – Green Building Products From Concept to Market
This workshop arms participants with key strategies for designing and marketing the products that are increasingly being specified for the burgeoning market for green buildings. Participants walk away with an understanding of LEED, Energy Star and other market drivers, as well as strategies for marketing their products to residential and commercial customers. Appropriate for designers, manufacturers and marketers of a wide range of building products, from commercial carpeting and windows, to contract furnishings, countertops and water efficient fixtures.

Contact us to discuss a workshop that will meet the needs of your organization.

“Philips Lighting found the seminar and workshops to be a great value. The participants came up with new viewpoints and ideas which served as catalysts for different approaches to the problems presented.”

- Paul Walitsky, Philips Lighting

DESIGN:GREEN NEWS

New ANNOUNCING THE DESIGN:GREEN EDUCATION PROJECT
To make our unique brand of eco-design and green marketing training more accessible, we are now offering licensing opportunities to qualified professionals. Along with training and materials, we provide ongoing support to help ensure that our offerings stay relevant to one's clients. Contact us to learn more.

“Thanks again for a great session in Orlando. It fueled many discussions around product development.”

- Global Director, Brand & Design, General Electric

DESIGN:GREEN IN THE NEWS

It's Easy Being Green, I.D. Magazine
The Big Apple Turns Green, Minneapolis Follows Suit, Design Perspectives
Marketing Sustainability to Industrial Designers, Metropolis Magazine
Design:Green > Green Means Go!, Package Design Magazine

“Design:Green in Minneapolis was truly inspiring. It also raised my awareness in that there are many students and professionals who really care about designing green and learning more how to be successful at it.”

- Deb Darling, Aveda

UPCOMING DESIGN:GREEN WORKSHOPS

Design:Green–The Online Version
A 1 credit course created for Minneapolis College of Art & Design's
Calling all practicing and aspiring design innovators! Created under an Innovation
Grant from the U.S. EPA, this course will show you the way toward products that are
at once sustainable, innovative, profitable and able to compete in the global marketplace.
Intended to serve the needs of designers, marketers, strategists and others involved in
sustainable new product development, this instructive and informative course spotlights
strategies for using eco-design to trigger highly profitable new products, concepts and
business models, and build credibility for your efforts.
When: September 29 - October 31, 2008
Info: Click here to register and learn more
Testimonials: Click here to view testimonials

“The Design:Green workshop was a very productive use of my time. In just one day, they revolutionized the way I think about design, coloring my perception of almost everything I use or look at.”

- Ellen M. Cooper, ECI Communications

MORE PRAISE FOR Design:Green

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HELPFUL RESOURCES

Green Marketing: Opportunity for Innovation by Jacquelyn Ottman

Informative Articles by Jacquelyn Ottman

101 Things Designers Can Do To Save Earth
From reducing shipping impact to designing without page bleeds,
learn about the small and big things you can implement that make
a difference.

Okala Design Guide: Revised 2007
The Okala Design Guide is a super tool for designers and product manufactures making environmental choices in the design of new products. It offers immediate, practical feedback on material selections and their global environmental footprints.