Jacquie Ottman's Green Marketing Blog
Scott Naturals—Green Done Right?
Posted on June 12 2009 by Jacquelyn Ottman
Does a new line of green paper products really live up to its tag line of “Green Done Right?” By Jacquelyn Ottman, with Sarah McGrath
On Earth Day, April 22, 2009, Kimberly-Clark launched Scott Naturals, a line of household paper products made from partially recycled content. Marketing communications sport the tag line “Green Done Right.” One could argue this line overstates Kimberly-Clark’s achievement, but the company deserves to be lauded for taking a step in the right direction.
“Turn over a NEW leaf…and take a green step without sacrificing quality!” is the promise for this new brand of …
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