Jacquie Ottman's
Green marketing Blog
How to Avoid the Carbon Offset “Gotcha” Game
Posted on October 22, 2008 by Jacquelyn Ottman
In a market that demands nothing less than completely honest, ethical, and authentic corporate communications, it can sometimes seem like no green deed goes unpunished. The NFL catching flak for its not-quite carbon neutral Super Bowl 2008 is a case in point.
For the second year in a row, the National Football League plans to offset "100%" of estimated emissions associated with the Super Bowl. Sounds pretty good, right? The NFL is taking positive climate action, from buying renewable energy certificates to replanting acreage lost to wildfires. Unlike …Read more...
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