Jacquie Ottman's
Green marketing Blog
Green Marketing. Not Dead, Just Misdirected.
Posted on May 19, 2011 by Guest Blogger, Irv Weinberg
Some pundits declare that green marketing is dead. To quote Mark Twain, ” the rumors of my death have been greatly exaggerated.” I think the same can be said of green marketing.
Here at Mind Over Markets we’ve been saying for years that green marketing messages have not been communicated correctly right from the start.
The first task of green marketing, like all other marketing, should have been an analysis of benefits. First to the consumer and then to the planet. Too many opted for …Read more...
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