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Jacquie Ottman's
Green marketing Blog

Jacquie Ottman's Green Marketing Blog

Eco-Logos: A Double-Edged Sword?

Eco-logos are all the rage - but how valuable are they as a green marketing tool? Are there some hidden risks that warrant a second look? Let's consider the three ingredients of an effective marketing logo - green or otherwise - and their implications for the savvy eco-marketer.

Here are the three factors at play:

1. Recognizability. Eco-logos can reinforce green messages, a welcome benefit for sure. But of the myriad eco-logos on the market, only a few are known to consumers. They consist of the, chasing arrows recycling logo, …Read more...

 

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