Jacquie Ottman's Green Marketing Blog
Green Marketing Done Right! Join me February 12, 2010
Posted on February 06 2010 by Jacquelyn Ottman
Want to learn how the pros do green marketing right (and some of them a little wrong?) oin me February 12 for a 90-minute installment of the Sustainable Brands Boot Camp. It’s a 13-week series of 90 minute sessions, one per week, conducted by experts in sustainable branding and green marketing.
Join me Friday, February 12 and get a sneak preview from my new book, due out later this year about how to court mainstream consumers credibly, impactfully—and without a hint of greenwash.
I’ll specifically be sharing: some of the latest data on LOHAS consumers from the Natural Marketing Institute, …
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Opportunities for Marketing to the Green Consumer
Posted on January 09 2010 by Jacquelyn Ottman
Consumers buy over $200 billion of natural personal care and cleaning products, organic produce, hybrid cars, fair trade coffee, compostable plates and cups, and other green products and services.
Please join me on February 4, 2010 (in New York City) for Opportunities to Market to the Green Consumer. Network with members of the Columbia Business School Alumni Club and other senior marketing professionals from New York. Listen to green marketing practitioners from HSBC, Ozocar and Sundance Channel talk about opportunities to build green brands, innovate new products and services, and contribute to the bottomline. I’ll be moderating the panel and …
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How to Avoid Greenwash
Posted on January 09 2010 by Jacquelyn Ottman
Greenwashing—communicating (even unintentiionally) that one’s product or company is greener than it actually is—is the Number One challenge of green marketers today. Greenwashers can expect swift retribution from consumers, advocates and the media in the forms of lost sales and tarnished reputation.
To help smooth the way for our clients and other green marketers, I’ll be moderating a special virtual conference on Thursdday, Jan 14, 2010. It’s called: Building Credibility, Avoiding Greenwash.
Join us online for a look at unfolding strategies and best practices for establishing credibility for your sustainable brand.
This jam-packed, full-day, online conference will teach you…How to …
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Earn Your Sustainability Certificate!
Posted on October 09 2009 by Jacquelyn Ottman
Looking to learn more about sustainable business? Want to switch into a green job? Consider earning a certificate in Sustainability from the MAKING GREEN FROM GREEN Sustainability Certificate Series hosted by the Columbia Business School Alumni Club of NY (which I Co-Chair). All you need to do is attend 6 of the 8 topics in order to be certified. (OK to just attend one or two events, too -- and you don't have to be a member of the Columbia B School Club, the series is open to all.)
This is an 8 part series that covers the following topics: …
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