Jacquie Ottman's Green Marketing Blog
Smart-Grid Enabled Appliances will help U.S. Green Marketers Compete in the Global Clean Energy Race
Posted on February 13 2010 by Jacquelyn Ottman
The global clean energy race has begun and the powerhouse economies of Asia-China, Japan and South Korea -are already proving to be key challengers. Although the United States and E.P.A. have made great strides, the Obama administration has yet to take firm action in the form a comprehensive clean energy bill, forcing conscientious businesses and consumers to carry the baton for the U.S.
On the green marketing front, the future of energy consumption in the United States lies in ‘Smart-Grid Enabled Appliances’. Invested players including government, and product and software manufacturers such as Google and Microsoft are digitizing the nation’s …
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How to Avoid the Carbon Offset “Gotcha” Game
Posted on October 22 2008 by Jacquelyn Ottman
In a market that demands nothing less than completely honest, ethical, and authentic corporate communications, it can sometimes seem like no green deed goes unpunished. The NFL catching flak for its not-quite carbon neutral Super Bowl 2008 is a case in point.
For the second year in a row, the National Football League plans to offset "100%" of estimated emissions associated with the Super Bowl. Sounds pretty good, right? The NFL is taking positive climate action, from buying renewable energy certificates to replanting acreage lost to wildfires. Unlike last year, however, organizers will not tout the event as …
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A Country Divided on Climate Change: What Green Marketers Can Learn
Posted on October 13 2008 by Michael Mintz and Jacquelyn Ottman
According to the 2008 American Climate Values Survey (ACVS), the American public is deeply divided on the issue of climate change. These deep rifts trace to such factors as religion, political affiliation, and even the perceived state of the economy. Understanding such dynamics creates an opportunity for green marketers to step in with relevant and targeted messages.
Although public recognition of global warming has increased greatly over the past several years, climate change still remains relatively low on the list of priorities for all but the most ardent advocates. The economy, hit hard by the recent rise …
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