Jacquie Ottman's
Green marketing Blog

Jacquie Ottman's Green Marketing Blog

What Green Marketers Can Learn from Prius’ Success

Hardly a week goes by without Toyota’s Prius making green marketing headlines. Let's take a step back and analyze why this product has been so wildly successful, attracting a broad swath of consumers — and not just deep-green ones — like a powerful magnet, all the while creating a new definition of automotive cool. By Jacquelyn Ottman

Let’s start with the car itself. Its distinctive styling and unique silhouette acted as a moving billboard for the new technology. Inside, passengers get all the creature comforts they expect from pricier vehicles …Read more...

 

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