E-SQUARE INC. TO HOST JACQUELYN OTTMAN IN TOKYO

One of the world's leading experts in green marketing, Jacquelyn Ottman will conduct a series of talks and workshops in Tokyo, hosted by Japan's leading green marketing consultancy, E-Square, Inc.   
 
 On October 25 and 26, Ms. Ottman will present lectures on sustainable marketing to two corporate networks that E-Square, Inc. facilitates, the Frontier Network and the LOHAS Marketing Initiative.   
 
 The Frontier Network is a network of corporations which has as its main purpose the pursuit of sustainable management and business practices. The network meets quarterly for strategy sessions, annual two-day workshops, luncheon briefings with international experts on issues related to business and sustainability and other services to give participants an information edge and the practical tools to implement state-of-the-art sustainable management practices. Member companies include Asahi Breweries, Fuji Film, Fujitsu, Panasonic, and Nissan Motor.   
 
 The LOHAS Marketing Initiative is a network for companies to study about LOHAS ("Lifestyles of Health and Sustainability") businesses and consumers in Japan.   
 
 Jacquelyn Ottman is president, J. Ottman Consulting, inc. a New York City based consultancy founded in 1989 that has helped more than 60 Fortune 500 businesses, the ENERGY STAR® label and other organizations learn how to seize opportunities by proactively addressing consumers' environmental concerns. She is the author of the groundbreaking book, Green Marketing: Opportunity for Innovation and has been a speaker at conferences and corporate environmental forums run by such companies as IBM, 3M, Philips Electronics and GE. The principal organizer of the Design:Green eco-design educational initiative, she sits on the Advisory Board of the Centre for Sustainable Design (UK), the Center for Small Business and the Environment, and the NYC chapter of O2, of which she is past co-chairman. For seven years, she chaired the jury of the American Marketing Association's Special Edison Awards for Environmental Achievement.   
 
 "We are delighted to host Jacquelyn Ottman, who is recognized as one of the top consultants in green marketing in the world. We are certain our clients will benefit from her unique perspective on sustainable marketing," said Peter David Pedersen, president of E-Square, Inc. Ms. Ottman said, "I am excited to see firsthand Japanese consumers involvement with sustainable marketing; in many ways the Japanese market leads the U.S. in penetration of LOHAS attitudes, habits and product purchasing."
 
 While in Tokyo, Ms. Ottman will also be recording a lecture for Tohoku University.   
 
 The Frontier Network and the LOHAS Marketing Initiative lectures are openly solely to members. For information, contact Mr. Hiro Motoki of E-Square, Inc.   
 

More Information contact:

Jacquelyn Ottman/ J. Ottman Consulting, Inc. New York  

212 879 4160  

Hiro Motoki/ E-square-Inc./ Tokyo  

E-SQUARE TEL PHONE  +81 3 5777 6730