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GREEN MARKETING: OPPORTUNITY FOR INNOVATION
Welcome to the online edition.
Dear Reader,
By putting the book online, we hope to broaden the audience for all the information contained within about the innovative new products, services and programs being pioneered by companies, governments, and nonprofit groups.
Many business books go out of date so quickly because they cover passing fads in business operations, management and strategy and carry one-liner titles to match.The environment is not a fad. We are constantly discovering new and innovative approaches to green business development (in fact, we’re lucky enough to work on many of them), and this online book is a gateway to further information within our site and beyond about the ever-changing sustainable business landscape.
Here's how to get the most from this on-line edition:
Interested in green business? Follow the Table of Contents to find the topics that relate to your own work.
Curious about what kinds of green products are out there? Skip right to Featured Cases.
Want to see the numbers? View the Exhibits included in the book.
Need some concrete guidelines? Follow Seven Strategies of Green Marketing Success.
Want to see it all in action? Read profiles of Two Companies Who Do Everything Right.
Fascinated? Stumped? Want more? Email us.
Happy Exploring!
Jacquelyn A. Ottman, President
J. Ottman Consulting
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