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Excerpted from Green Marketing: Opportunity for Innovation (NTC-McGraw-Hill, 1997)
by Jacquelyn A. Ottman
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Jacquelyn Ottman is president of J. Ottman Consulting, Inc., a New York-based marketing consulting firm that specializes in helping businesses derive competitive advantage from eco-innovation and green marketing. She is the author of Green Marketing: Opportunity for Innovation. Email her at info@greenmarketing.com
©Copyright 1998 by J. Ottman Consulting, Inc.
No reproduction of this material may be made in any form without written permission of the author.
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