Popular Talks and Workshops
JACQUELYN OTTMAN IS A SOUGHT AFTER SPEAKER ON GREEN MARKETING AND SUSTAINABILITY AROUND THE GLOBE
"Green Marketing: Lessons from the Green Graveyard"
Learn Ottman's “Rules of Green Marketing," green consumer demographics, and strategies essential to good green marketing. Illustrated with examples of runaway successes contrasted with products from Ottman's memorable "Green Graveyard."
"Sustainability: Pathway to Innovation, Growth and Brand Equity"
Discover the "Triple Bottom Line" of sustainable development and how to turn its risks into genuine business opportunities. Learn from some of the most innovative examples of sustainable businesses, products and ads.
"20 Years of Green Marketing: A Look Back and A Look Ahead"
This enlightening talk helps listeners understand where we’ve been and then challenges them to ask “What have we really learned?” and “Where do we need to go” in order to communicate green benefits to consumers with absolute transparency and authenticity.
"Green Marketing 101"
In this highly interactive and engaging half-day or full-day workshop, Jacquelyn Ottman shares her practical strategies for successfully marketing environmentally sound products, services and corporate initiatives. Share in the experience already enjoyed by IBM, Kodak, Heinz and others.
Come away learning:
How to segment the green market for targetted, relevant messaging How to motivate “light-green” consumers to adopt green behaviors How to successfully use digital media and better engage the press How to communicate with credibility and impact
Real life case examples, credible green consumer poll data, and customized, interactive exercises guarantee a stimulating learning experience. Conducted on-site for groups up to 15-20.
Link here to see what participants say about this workshop.
"Design:Green—A Fresh Approach to Better Business and Design"
These half and full-day workshops illustrated by in-market successes help participates understand how a proactive approach to "eco-design" can be a lever for innovation, sustainable profits and competitive advantage. Created under an EPA Innovation Grant, workshops are customized to the needs of marketers, new product developers, designers, and others, and are available for CEU credits.
Click the play button to watch Jacquelyn Ottman speak!
Custom Work
Contact us to discuss customized briefings on green marketing and eco-innovation, complete with recommendations for your business and marketing planning.
Clients
Jacquelyn Ottman has delivered keynotes, talks and workshops to businesses, conferences, NGOs and academia in North America, South America, Asia and Europe. To see some of the organizations and events that she has presented to link here.
